Whether it is a brand party such as Uniqlo or a channel provider represented by Walmart, there are no more than two ways Special Database to obtain traffic: Buy traffic from e-commerce platforms and convert traffic directly into purchased products; To divert traffic to the APP that operates independently, verify the so-called user scale through the installed capacity, and then carry out operational transformation. This traffic acquisition method has lasted for many Special Database years, but there are also some natural pain points: The connection with users is always shallow, especially in e-commerce channels.

It is difficult to settle users, and it is extremely dependent on the horizontal expansion of user scale to increase Special Database sales; With the "double drop" of user growth and duration growth, traffic costs are bound to get higher and higher. Continuing the previous traffic conversion model is destined to further dilute profit margins. Once the demographic dividend of the sinking market is faced with drying up, such traffic The game will eventually grind to Special Database a halt. The first role played by the Mini Program is the "traffic catcher", which subtly resolves the pain points encountered by retailers and draws a new traffic curve.

Taking e-commerce mini-programs as an example, in WeChat’s billion-dollar monthly activity ecosystem, it is possible to find new Special Database traffic growth points by means of diversified social gameplay, and to free itself from the dilemma of traditional e-commerce traffic. The direct result is that social e-commerce has begun to become a new business form of e-commerce, and has derived operating models such as grouping, bargaining, group buying, and red envelopes, and has brought new e-commerce players such as Pinduoduo and Taojiji to the altar. The catering industry Special Database is no exception. The ability to integrate online and offline scenarios of Mini Programs has largely reconstructed the relationship between consumption and services.