Examples of people using effectively and usefully? In terms of PPC, there are two fundamental things that are somehow advanced or people should be using. is used to spy on your competitors and download their keywords. This is at the heart of our model. Right? Everyone knows for this. The reality is that if you really want to be successful, you have to look at what has worked in other people's campaigns. The thing is, we have all of campaign history, meaning everything they've ever done on , we have for almost 99% of the domains. We have been collecting data for four years longer than they are a company. As a result, we have their very first ad they've ever run on Google. Then we have all the tests they've ever run, each split test. We have their A, their B, their C, their D, all the way through to their first keyword.

You're looking at 22 different tests, you can tell which one won, all this time. Advertising content is, in fact, the best indicator of Quality image masking service Score. Focusing on improving your ad content and figuring out what went wrong is a surefire way to figure out what will work for you. It is called Ad History. We have this for domains. We also have it for keywords. You can look at an individual keyword and see everyone who has advertised for that keyword before. Take this example from. I think their first keyword is like daily deals or something, right? If you look at daily deals, if I were to find it here in, there would probably be something like 50 or more advertisers who advertised on it. Each of these guys, you have, and then you have Living Social, each of these guys is going to have 15 different ad copy tests that they've run.

You have everything that has already been tested on this keyword. You can understand, Well, they ran this one for a few months and then they partially ran it. You can see it tangling in there when it spins 50-50. Then you can see the one they decided on, then you can see the next evolution and so on. Are there any other areas that seem not so obvious, but extremely valuable? On the side, the most valuable tool we've ever built takes all those lessons about history and about the things your competitors are buying, the idea is that looking at a single competitor is interesting. If they do something and you don't, you can watch that. When a lot of your competitors are all betting their money on the same keywords and you aren't, that's a very strong signal to watch that keyword.